RLC Exclusive 1994 Ryu Asada’s NSX

Ryu Asada was a Japanese Hot Wheels designer who worked at Mattel from 2004 to 2021 and oversaw the design of cars in the basic $1 mainline lineup as a Designer Project Lead, taking over from Jun Imai. Born in Osaka, he pursued a degree at the Art Center College of Design after emigrating to the United States. After graduating, he initially began work as a designer for Matchbox from 2004 to 2012; he first designed for Hot Wheels in 2009 as a "guest designer", and would join the Hot Wheels design team three years later.

Famed Hot Wheels® designer Ryu Asada loved to drive his iconic 1994 NSX Suzuka racetrack safety car. In his honor, we created a 1:64 version of his signature racer. This one-of-a-kind RLC exclusive includes real working headlights, taillights, strobing roof lights, and full official deco to match the car Ryu loved. This authentic recreation is the perfect tribute to a legendary designer and a car true collectors will cherish.